Tag: Referral Programs
-
The Power of Word-of-Mouth Marketing: Referral Programs and Demand Generation
Introduction: Leveraging Referral Programs for Demand Generation Referral programs have emerged as a powerful tool for businesses to drive demand and foster brand advocacy. By incentivizing existing customers to refer new ones, companies can tap into the trusted network of their loyal customer base and leverage the power of word-of-mouth marketing to attract new leads…